Currently, few the startupers who emerge without being aware of the importance of SEO for their companies, as it is one of the contemporary trends in digital marketing. Most of them recognize the relevance of search optimization but do not know how to act when planning a strategy to generate organic traffic.
For this reason, we have set up 5 fundamental steps for the development of any search optimization strategy (SEO).
1 – Make a keyword list
You might have already noticed the level of importance that keywords have for SEO. In effect, all the Google search engine works through keywords that can be found in the content or text of a web page. When using words like “SEO” we compete in the search engine in front of many other pages that also include this term.
To be competitive, it is important that all the keywords that are relevant to your company’s proposal are sorted and prioritized. Thus, from this list, you can produce content and adapt the website to these terms, so that you can get interested people to find your website much more efficiently.
Tools like Google AdWords Keyword Planner will facilitate getting keywords related to the value proposition of your company.
The process consists of taking the results of this tool and defining around 15 keywords with which your company will compete in the search engines. This is something that must be repeated again and again at the end of each month to adapt to search trends.
2 – Build keyword-focused pages
The key to achieving a good web positioning is to create pages specifically designed to adapt to those keywords categorized and defined. Because creating a single page to achieve positioning through a single keyword can be an impossible feat, the ideal is that your keywords list allows you determine the number of pages you need to create to adapt to your focus words.
It is also important to take into account when doing SEO that the number of pages should correspond to the number of products or services offered by your company, as well as sections for important location and contact data. The interlinks, which connect the user to different sections of the page are necessary to improve user experiences, as well as the inclusion of content and photographs.
3 – Create a blog to attract with content
It is not surprising that content writing is one of the most demanded trades nowadays. This is because blogs have become the ideal way to generate traffic and position a website through keywords strategic usage. However, it is important to clarify that companies must write for audiences, not for search engines.
In such a way, although the keywords continue to play an important role, the main thing remains the value of the quality content that is published.
4- Design a link building plan
One of the best ways to achieve web ranking is link building, a technique that allows you to generate SEO outside of your web page. It is a factor of great importance for positioning since search engines take into account the traffic that is generated from other pages.
Creating a link building plan is to think about how you can get the links to your page to other websites and places outside your digital ecosystem. This can be achieved by exchanging content with other blogs.
Other ways are to use the blog of your page to publish content about events and events of interest to all audiences.
5- Analyze the results of your plan
An entire plan does not make sense if you are not able to analyze the factual results of the whole process. For this reason, it is very important for you to monitor and analyze the results of your plan constantly. A good way to do this is by creating tracking tools in Excel or other platforms to verify the amount of organic traffic that is generated on your website through SEO.
Following these simple 5 steps, you can design an SEO strategy that guarantees the positioning of your website in the search engines.